Harlan's is a brand focused on traditional Californian and New York delights that, after a long tradition of family recipes, establish their first commercial outlet in Quito.

They contacted us to design a logo that can represent the values f their vision and philosophy, incorporating graphic features that allude to the tradition and culinary American pastry culture.

We play with the tools of the bakery to generate a symbol that expresses the creativity of the business creations.